SHINee’s BACK: K-POP TRAILBLAZERS’ NEW ALBUM “HARD” IS OUT NOW
- SMTOWN Fans Australia
- Jun 26, 2023
- 2 min read
The influential group mark their 15th anniversary with new music and three-night concert in Seoul.
“Known for their strong musicality, unique fashion sense and distinct sound…
SHINee is a group that cannot be overlooked when looking at the history of K-pop”
– Rolling Stone
“In the frantic world of K-pop, the catchphrase ‘SHINee’s back’ is a blissful cocoon for faithful fans” – Dazed
SHINee’s back! The trailblazing K-pop group are marking their 15th anniversary with the release of their brand new album “HARD” – out now. Listen HERE. The album, the group’s first in over two years, comprises of 10 tracks with an accompanying video for the punchy, hip-hop dance title track ‘HARD’. Watch the music video for ‘HARD’ HERE.
Longevity of this kind is a rare feat in K-pop and as a ‘thank you’ to their legion of fans all over the world; the members ONEW, KEY, TAEMIN and MINHO released the album track ‘The Feeling’ on Saturday 10 June – on the day of SHINee’s 15th anniversary. The summery, drum ‘n’ bass-infused anthem brings an uplifting message, looking ahead to the future.
The 10-track album flaunts the breadth of SHINee’s musicality across different genres from rhythmic pop, funk, R&B and electronica. Highlights include ‘10X’, a jazzy percussive dance track with a conga influence, ‘Identity’, an up-tempo dance track with a heavy funk bass, and the minimalist R&B mid-tempo ‘Gravity’.
Several songs from “HARD” were exclusively performed live for the first time at the group’s first headline concert in almost seven years, “SHINee WORLD VI [PERFECT ILLUMINATION]”, on 23-25 June at the KSPO Dome in Seoul. It follows the celebration for this milestone year that kicked off on 28 May with the special fan concert, “2023 SHINee FANMEETING ‘Everyday is SHINee Day’ : [Piece of SHINE]”, which was live streamed to a global audience on BEYOND Live.
“HARD” is SHINee’s first release in over two years; following the 7th repackaged album “Atlantis” in 2021. Prior to reuniting for their eighth studio album, SHINee’s members have released solo records to great press acclaim and also starred in K-dramas proving their versatility in the entertainment industry.
Album track list:
01 HARD
02 JUICE
03 10X
04 Satellite
05 Identity
06 The Feeling
07 Like It
08 Sweet Misery
09 Insomnia
10 Gravity
ABOUT SHINee:
Hailed as the ‘Princes of K-pop’, SHINee has blazed a path of their own ever since they debuted in 2008. Renowned for their musicality, charismatic live performances and trendsetting style, this multi-award-winning K-pop group have cemented their place in music history with signature hits such as ‘Replay’, ‘Lucifer’, ‘Sherlock (Clue + Note)’, ‘View’ and ‘Don’t Call Me’. In a career spanning 15-years with millions of record sales; eight Korean studio albums, and five international tours; SHINee’s place in K-pop culture cannot be underestimated.
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